TRP Product Configurator
Rescued a stalled B2B configurator by rethinking the logic and journey beneath it. Turned a rejected multi-step flow into a single-screen tool that lets trade buyers configure, price and order without restarting.
Product / UX Designer
I'm a design lead with 10+ years of untangling complex logic into products people can actually use.
Manchester based / Embarrassing dad / Semi-average runner
TFA Prescription Portal
Redesigned TFA's aesthetic-only platform to sell licensed Pharma products and bulk Wholesale supplies, replacing a third-party compliance hand-off with a native flow that cut checkout steps by over 50% and passed full pharmacist sign-off.
Closer Pets Ecommerce Rebuild
Rebuilt a sprawling product catalogue into one card per product: conversion up 31.2% over 90 days, with average order value flat.
Insurance Surgery Website Redesign
Redesigned The Insurance Surgery's website against a one-week deadline to stop a 35% drop in leads, replacing rigid templates with a 28-component modular design system: cutting post-launch rage clicks by 100%.
About
I currently lead the design team at House Digital, overseeing the full product lifecycle across our web projects and design work: mentoring designers, defining cross-functional workflows, and owning delivery end to end. I've worked across every scale, from simple brochure sites to a five-site ecosystem and dedicated customer portal unified under one brand, building its design system and component library from scratch.
Experience
- Freelance Designer2015 - CurrentFreelance
- Lead Designer2025 - CurrentHouse Digital
- Mid to Senior Designer2021 - 2025House Digital
- Junior Graphic Designer2017 - 2019Regency Residential
- Design Academy Placement2017 - 2017Supremo
Skills
- Product DesignUser ResearchStakeholder Management
- UI & UXAI PrototypingProject Management
- CRODesign Leadership